Thaler and Sunstein's book Nudge: Improving Decisions about Health, Wealth and Happiness gave new meaning to the word nudge. Nudging people towards making better choices for themselves has proved to be very effective in many situations. I thoroughly enjoyed this book, which I reviewed in a previous post.
Now Kim Ly, Nina Mazar, Min Zhao and Dilip Soman, of the Rotman School of Management at University of Toronto have published A Practitioner's Guide to Nudging (available free online here). It categorizes the types of nudges one can choose from, gives some great examples of where nudges have worked, and provided a step-by-step process for figuring out the best nudge in a given situation.
I'm also looking forward to an upcoming talk by Sunstein at Rotman on April 29.
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