Friday, March 14, 2008

How Do We Create?

I was rather disappointed in the presentation by Amy Tan - I had been looking forward to this one. But I just couldn't figure out what she was talking about.

Yves Behar is best known for his design of the Jawbone headset, the Leaf Lamp, and the $100 PC for the One-Laptop-Per-Child project. I loved his tour of some of his designs and his process in designing . He described how he came to Silicon Valley and started working on the 'skins', but quickly progressed to design of the whole product. He had a couple of choice lines: "Do people really want a Num Lock key in their homes?" and "Advertising is the price companies pay for being un-original". In his work on the One-Laptop-Per-Child project, he finally got rid of the Cap Lock and Num Lock keys he'd hated for years! He seems to demonstrate that designers get started early in life - his first design combined his love for both skiing and wind-surfing, when he created something that had a sail attached to a sled with skis on the bottom. Ugly undoubtedly, dangerous for sure, it certainly portended his future life.

1 comment:

benoit said...

I agree with you. Amy's talk was uninspiring. Her opening anecdotes did not have any connection to the root of creativity. The rest of the talk did not cover creativity either. It could have been much better.
But I am glad to have discovered ted.com.

Benoit (in Copenhagen)