Anderson has broken the mold in that business by pushing Interface to make steady progress in reducing environmental impact - while steadily increasing profitability and market share. Going Green has brought in the green in terms of profitability too.
Anderson's now reaching for Mission Zero for Interface - namely reaching zero environmental impact for the business - and establishing an organization to help other businesses strive for the same goal (click here for more info on the Mission Zero organization).
Ray is a frequent motivational speaker, including within his own company to engage employees in the mission. He told us a story of one of his employees, Glenn Thomas, attending such a speech one Tuesday. Thomas then gave Anderson a poem, Tomorrow's Child, which Anderson said has been a beacon for him ever since.
© Glenn Thomas
Without a name; an unseen face
and knowing not your time nor place
Tomorrow's Child, though yet unborn,
I met you first last Tuesday morn.
A wise friend introduced us two,
and through his sobering point of view
I saw a day that you would see;
a day for you, but not for me
Knowing you has changed my thinking,
for I never had an inkling
That perhaps the things I do
might someday, somehow, threaten you
Tomorrow's Child, my daughter-son
I'm afraid I've just begun
To think of you and of your good,
Though always having known I should.
Begin I will to weigh the cost
of what I squander; what is lost
If ever I forget that you
will someday come to live here too.
Many speakers later referred to this poem, as a guiding principle for all of us in seeking to leave a better environment for our children and grandchildren.