In his comic, he offers to answer hypothetical questions in a thoroughly analytic way. He took us through his process to answer "If all the world's digital data were stored on punched cards, how big would Google's warehouse be?". When he asked Google how much data they had, they declined to answer. But they did invite him to their office to pick up an envelope. Turned out the envelope contained 4 punched cards, and after a couple of layers of unravelling, revealed the statement "No Comment".
Here's a sample of his humour. I wonder if it cracks you up they way it cracks me up.